About
We bring what's in the shadows to light.
Amplify silenced voices. Spotlight missions. That's the work.
Our origin
Built at the crossroads of queer culture and community.
Sprinkles began at the crossroads of queer culture, nightlife, and community — launching with Apocalypse Noir at Balcon Salon and quickly earning coverage in Billboard, The New York Times, and Time Out.
What started as a PR firm for queer talent has grown into something bigger. Today, Sprinkles works across arts & culture, mission-driven leadership, and tech & innovation.
Our mission
Amplify silenced voices. Spotlight missions. Bring what's in the shadows to light.
We believe every story deserves to be heard in the right rooms, at the right time, by the right people. We build narrative infrastructure that earns trust, credibility, and coverage.
How we're different
We're not a traditional PR firm — and that's the point.
We bring cultural fluency, direct media relationships, and a story-first approach to an industry that too often communicates in jargon.
What we stand for.
Love
Genuine care for the people and missions we represent.
Integrity
We build trust through honest strategy and transparent communication.
Respect
We approach each engagement with cultural sensitivity and active listening.
Ambition
We think bigger than the brief. We build media presence that changes perception.
Range
We move between worlds with confidence and cultural fluency.
Colour
We reject one-dimensional storytelling. We bring every layer to the surface.
Founder
Revaz Grigolidze
Sprinkles PR is the culmination of Revaz Grigolidze's years working at the intersection of nightlife, entertainment, advocacy, and tech.
He's built relationships across every world and knows how to move fluidly between all of them. That range is what makes Sprinkles different.
Work with Revaz